{"id":6393,"date":"2024-11-07T08:29:03","date_gmt":"2024-11-07T08:29:03","guid":{"rendered":"https:\/\/africanamericanvoice.net\/?p=6393"},"modified":"2024-11-07T08:29:03","modified_gmt":"2024-11-07T08:29:03","slug":"bprw-cash-app-and-pglangs-project3-release-new-video-starring-doechii-to-promote-financial-literacy","status":"publish","type":"post","link":"https:\/\/africanamericanvoice.net\/?p=6393","title":{"rendered":"(BPRW) Cash App and pgLang\u2019s project3 Release New Video Starring Doechii to Promote Financial Literacy"},"content":{"rendered":"

(Black PR Wire) Recently, Cash App launched the latest iteration of its financial literacy brand campaign \u201cThat\u2019s Money\u201d in collaboration with project3, pgLang\u2019s in-house creative agency.\u00a0The Barbershop<\/em><\/a>,\u00a0<\/em>featuring rapper and singer Doechii and comedian ExavierTV, highlights the power of strategic self-investment and sharing financial lessons learned along the way with others. The spot was directed by renowned filmmaker Calmatic.<\/p>\n

\u201cI\u2019m at a place now where I\u2019m starting to make a budget and set financial goals for my future,\u201d said Doechii. \u201cI think it\u2019s so important to be honest with each other when we talk about money, which is why I\u2019m excited to be part of this campaign and share what\u2019s been working for me.\u201d<\/p>\n

When asked about\u00a0The Barbershop,<\/em>\u00a0Calmatic said, “What I loved most about this project was the opportunity to essentially describe to the audience what \u2018interest\u2019 is in one of the most raw and straightforward ways I\u2019ve ever seen in financial advertising. Interest is one of those words that you hear over and over but don\u2019t really know exactly what it is.\u00a0 I wish I could\u2019ve seen something like this when I was growing up. Thank you project3 and Cash App for trusting me.\u201d<\/p>\n

First introduced in 2022, \u201cThat\u2019s Money\u201d was created to promote financial education and empowerment while also highlighting the many ways Cash App can make money management more seamless. A previous spot from the campaign,\u00a0The<\/em>Balcony<\/em><\/a>\u00a0featuring 17-time Grammy Award winner Kendrick Lamar and entrepreneur Ray Dalio, was originally created and produced by pgLang and won two Bronze Lions at the 2023 Cannes Lions International Festival of Creativity. ExavierTV also appeared in\u00a0The Balcony<\/em>; in\u00a0The Barbershop,<\/em>\u00a0he picks up where the story left off in\u00a0The Balcony<\/em>\u00a0and shares the financial wisdom he\u2019s gained in opening his own barbershop.<\/p>\n

\u201cproject3, the agency developed by pgLang, collaborated with Cash App to continue the storytelling that began in 2022 with \u2018The Balcony<\/em>‘. Appreciation to Calmatic for reapproaching this story with young entrepreneurs growing their businesses in an authentic tone.\u201d – pgLang<\/p>\n

\u201cWe wanted to show how financial wisdom can spread within communities through real, everyday conversations,\u201d Catherine Ferdon, Cash App Chief Marketing Officer added. \u201cWith \u2018That\u2019s Money\u2019, we\u2019re continuing to combine culture with financial literacy in a way that\u2019s unique to our brand and makes people think about money differently.\u201d<\/p>\n

Starting today,\u00a0The Barbershop\u00a0<\/em>will appear in a variety of different formats including digital video, Out Of Home, and Cinema in addition to Cash App\u2019s social channels. Another iteration of \u201cThat\u2019s Money\u201d is set to launch later this year.<\/p>\n

About Cash App<\/strong><\/p>\n

Cash App is the money app. It\u2019s the easy way to spend, send, and store money. Sending and receiving money is fast, and most payments can be deposited directly to an external bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa is accepted. Download Cash App for free at cash.app\/download.<\/p>\n

Cash App is a financial platform, not a bank. Banking services provided by Cash App\u2019s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visa is a registered trademark of Visa International Service Association.<\/em><\/p>\n

Source: Cash App<\/p>\n

Source: Published without changes from BlackPRNewsWire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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