{"id":3595,"date":"2022-12-01T09:18:25","date_gmt":"2022-12-01T09:18:25","guid":{"rendered":"https:\/\/africanamericanvoice.net\/?p=3595"},"modified":"2022-12-01T09:18:26","modified_gmt":"2022-12-01T09:18:26","slug":"multicultural-haircare-brands-my-black-is-beautiful-and-gold-series-team-up-with-marvel-studios-black-panther-wakanda-forever-to-celebrate-black-joy-and-beauty","status":"publish","type":"post","link":"https:\/\/africanamericanvoice.net\/?p=3595","title":{"rendered":"Multicultural Haircare Brands My Black Is Beautiful and Gold Series Team up With Marvel Studios\u2019 \u201cBlack Panther: Wakanda Forever\u201d to Celebrate Black Joy and Beauty"},"content":{"rendered":"\n

(Black PR Wire) CINCINNATI–(BUSINESS WIRE<\/a>)–\u00a0Procter & Gamble<\/strong>\u00a0(PG) haircare brands\u00a0My Black is Beautiful<\/em>\u00a0(MBIB<\/em>) and\u00a0Gold Series<\/em>\u00a0have announced a collaboration with Marvel Studios\u2019 \u201cBlack Panther: Wakanda Forever,\u201d in theaters November 11, to celebrate Black hair joy and spread positive images of Black people across social media platforms. The collaboration will also bring specialty product packs to major U.S. retailers ahead of the launch, which will showcase\u00a0My Black is Beautiful\u2019s Golden Milk Collection<\/em>\u00a0and the\u00a0Gold Series Core Collection<\/em>, at Target, Walmart, and Kroger.<\/p>\n\n\n\n

The\u00a0Black Panther\u00a0<\/em>franchise has been heralded for serving as a catalyst for advancing Black culture and technological innovation into the global mainstream consciousness through entertainment. P&G multicultural haircare brands\u00a0My Black is Beautiful<\/em>\u00a0and\u00a0Gold Series<\/em>\u00a0have done the same through beauty for decades, with their collection of products that address needs from styling, scalp care, and moisture for natural hair – all formulated by Black scientists, Ph.Ds., and dermatologists. Through this magnetic \u201cfusion\u201d of entertainment, beauty, and science, this collaboration will amplify important dialogues about Black empowerment, representation, hair, and beauty.<\/p>\n\n\n\n

In addition to the collaboration,\u00a0MBIB\u00a0and\u00a0Gold Series\u00a0have teamed up with the film\u2019s hair department head\u00a0Camille Friend. Her work has been featured in several Marvel Studios\u2019 films, including Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 2,\u201d Marvel Studios\u2019 \u201cBlack Panther,\u201d and Marvel Studios\u2019 \u201cCaptain Marvel.\u201d Friend will work with the brands on media engagement leading up to the film\u2019s release, discussing the power of hair, and how it shapes identity, as well as hair styling and care tips.<\/p>\n\n\n\n

\u201cWe are delighted\u00a0MBIB<\/em>\u00a0and\u00a0Gold Series<\/em>\u00a0have joined forces with \u2018Black Panther: Wakanda Forever in this moment of cultural significance,\u201d says\u00a0Lela Coffey, Procter & Gamble VP, North America hair care and multicultural brands. \u201cWith the release of\u00a0Black Panther: Wakanda Forever, Black men, women, and children across the world will see themselves depicted on the big screen with empowering stories of triumph and celebrating Black joy,\u201d she adds.<\/p>\n\n\n\n

\u201cThe Black Panther franchise has illustrated the power of seeing yourself represented on the big screen. In collaboration with My Black is Beautiful <\/em>and Gold Series<\/em>, we\u2019re proud to celebrate the heroes of Wakanda Forever and the spotlight these brands shine on the power of Black hair joy,\u201d says Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.<\/p>\n\n\n\n

For more information about\u00a0My Black is Beautiful<\/em>\u00a0and\u00a0Gold Series<\/em>, visit\u00a0www.mbib.com<\/a>\u00a0and\u00a0http:\/\/www.pantene.com\/en-us\/gold-series-collection<\/a>.<\/p>\n\n\n\n

Source: Published without changes from BlackPRNewsWire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Black PR Wire) CINCINNATI–(BUSINESS WIRE)–\u00a0Procter & Gamble\u00a0(PG) haircare brands\u00a0My Black is Beautiful\u00a0(MBIB) and\u00a0Gold Series\u00a0have announced a collaboration with<\/p>\n","protected":false},"author":3,"featured_media":3596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[70,32],"tags":[66],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bprwire","category-business","tag-african-american"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/3595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3595"}],"version-history":[{"count":1,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/3595\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/3595\/revisions\/3597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/media\/3596"}],"wp:attachment":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}