{"id":2285,"date":"2021-06-11T13:06:23","date_gmt":"2021-06-11T13:06:23","guid":{"rendered":"https:\/\/africanamericanvoice.net\/?p=2285"},"modified":"2021-11-02T14:31:27","modified_gmt":"2021-11-02T14:31:27","slug":"east-africas-avocado-millionaires","status":"publish","type":"post","link":"https:\/\/africanamericanvoice.net\/?p=2285","title":{"rendered":"East Africa\u2019s Avocado Millionaires"},"content":{"rendered":"<p>NAIROBI, Kenya \u2014\u00a0Had he been asked 10 years ago to venture into avocado farming, Samson Musembi, 62, would have laughed off the idea.<\/p>\n<p>However, the father of five now wishes he had started earlier.<\/p>\n<p>Musembi, a retired primary school teacher from Karangita village in Thika sub-county, 40 kilometers (24 miles) northeast of Kenya\u2019s capital, Nairobi, has planted Hass avocado trees on two acres of land.<\/p>\n<p>\u201cI just didn\u2019t wake up one morning and decided to venture into avocado farming,\u201d he told Zenger News.<\/p>\n<p>He learned of the fortune-making venture in 2017 when random buyers knocked at his door to buy the few avocado fruits that he had in his compound.<\/p>\n<p>He learned of\u00a0<a href=\"https:\/\/www.kakuzi.co.ke\/about-us\">Kakuzi Plc<\/a>\u00a0from these visits, which buys avocados from farmers and exports them to foreign markets.<\/p>\n<p>\u201cI later visited Kakuzi farm in Thika town, where I learned more about avocado farming. When I came back home, I had already made up my mind: stop tea farming and focus on avocados.\u201d<\/p>\n<p>He now sells his produce to Kakuzi and China.<\/p>\n<p>When Kenya and China\u00a0<a href=\"https:\/\/www.president.go.ke\/2019\/04\/25\/kenyan-avocados-cleared-to-enter-the-expansive-chinese-market\/\">signed a trade deal<\/a>\u00a0in 2019, which opened up the Asian market for fruits from Kenya, many farmers shifted to avocado farming.<\/p>\n<p>Ernest Muthomi, the chief executive of the\u00a0<a href=\"https:\/\/kenyaavocados.co.ke\/\">Avocado Society of Kenya<\/a>, said they had registered thousands of members across the country.<\/p>\n<p>\u201cChina\u2019s move spurred an avocado boom in many parts of Kenya,\u201d he told Zenger News.<\/p>\n<p>\u201cWe have witnessed many farmers abandon traditional cash crops (such as tea, sugar, and coffee) to start avocado farming.\u201d<\/p>\n<p>Muthomi said Kenya is recognized globally in avocado farming.<\/p>\n<p>\u201cIn the first quarter of 2021, we exported more than 26,000 tonnes of the fruit to Europe, Middle East, and China.\u201d<\/p>\n<p>He said Kenyan farmers have access to seven major export destinations globally: China, the European Union, Russia, and the Middle East.<\/p>\n<p>Benjamin Mutuku Tito, the Agriculture and Food Authority directorate head, said that the increased sales show how soon avocado will be the next main export for Kenya.<\/p>\n<p>\u201cThe sales (in the first quarter) were record-breaking,\u201d he told Zenger News.<\/p>\n<p>\u201cIt all goes down to the efforts we\u2019re putting in this new venture of avocado farming. There has been a lot of improvement in the last five years in this sector, and the best is yet to come.\u201d<\/p>\n<p>Kenya produces 115 metric tons of fruit every year, according to the\u00a0<a href=\"https:\/\/www.eacmarkup.org\/products\/horticulture\/avocado\">Market Acces Upgrade Program<\/a>, an initiative of the European Union and the East African Community.<\/p>\n<p>Kenya\u2019s Agricultural and Trade Cabinet Secretary, Peter Gatirau Munya, said most avocado farmers are encouraged to plant Hass avocados that take three years to mature and are more nutritious.<\/p>\n<p>\u201cIn the agreement that was signed in 2019, China will be taking 40 percent of our avocado exports annually,\u201d Munya told Zenger News.<\/p>\n<p>\u201cMore Kenyan farmers need to embrace this opportunity and make good use of it. We are breaking the traditional cycle of relying on tea, coffee, and flower exports.\u201d<\/p>\n<p>It is the same script with different players in Uganda, which borders Kenya to the west.<\/p>\n<p>Here, the Agriculture, Animal, Industry, and Fisheries ministry is\u00a0<a href=\"https:\/\/www.agriculture.go.ug\/maaif-rallies-farmers-to-grow-hass-avocado-2\/\">rallying<\/a>\u00a0farmers to start avocado farming due to the new vast global market for the fruit.<\/p>\n<p>\u201cThe global market is yearning for our Hass avocado,\u201d says a report on the ministry\u2019s website.<\/p>\n<p>Food and Agricultural Organization of the United Nations says\u00a0<a href=\"http:\/\/www.fao.org\/3\/y4632e\/y4632e0x.htm\">coffee<\/a>\u00a0is Uganda\u2019s principal export crop.<\/p>\n<p>However, the current trend of many farmers shifting to avocado farming may turn the tables.<\/p>\n<p>On Lake Victoria\u2019s shores in Mayuge district in Uganda is the famous 2,500-acre\u00a0<a href=\"https:\/\/musubifarm.com\/\">Musubi Farm<\/a>, one of the largest farms in Uganda, exporting avocados to the international markets.<\/p>\n<p>\u201cWe ventured into Hass avocado farming in 2018, after many years of planting sugarcane,\u201d Mustafa Bett, a co-owner of the farm, told Zenger News in a phone interview.<\/p>\n<p>\u201cMy partner and I can confidently say that we can never look back again.\u201d<\/p>\n<p>Musubi Farm has employed hundreds of people and is the main avocado exporter from Uganda.<\/p>\n<p>\u201cOur target is to export 50,000 tons of Hass avocados annually, which should translate to $1billion annually. Currently, our largest market is in East Africa, Europe, and the Middle East,\u201d Bett told Zenger News.<\/p>\n<p>Jackson Mayanja, 46, from Mbarara, western Uganda, abandoned coffee farming and planted avocados trees on his five-acre land.<\/p>\n<p>\u201cThis is my sixth year, and I harvest at least 600 fruits per tree each season from June to September, depending on the weather,\u201d he told Zenger News.<\/p>\n<p>\u201cOne acre takes a maximum of 166 trees. Now you know why I quit coffee farming.\u201d<\/p>\n<p>He said Uganda is blessed with fertile soil for avocado farming.<\/p>\n<p>\u201cKenya is doing well internationally in avocado sales, but I have to warn them that we are coming for that top spot.\u201d<\/p>\n<p>Plans are underway to produce one million avocado trees which will be available to farmers at a subsidized price, according to the report on the website of Uganda\u2019s Ministry of Agriculture, Animal Industry and Fisheries.<\/p>\n<p>However, experts caution that the two countries should tread carefully in their rush to seize the international avocado market.<\/p>\n<p>Njagi Mutwiri, an agricultural expert, is worried about the increased fruit flies affecting avocados and other fruits in East Africa.<\/p>\n<p>\u201cThis region is always affected by the unpredictable rise in temperatures, which is conducive breeding of fruit flies,\u201d he told Zenger News.<\/p>\n<p>Mutwiri advised avocado farmers to proceed with moderation and factor in unforeseen challenges.<\/p>\n<p>\u201cFor many years, Kenya\u2019s agricultural exports have not been meeting the\u00a0<a href=\"http:\/\/ke.china-embassy.org\/eng\/zkgx\/t1614330.htm\">sanitary and phytosanitary standards<\/a>\u00a0required by the international market,\u201d he told Zenger News.<\/p>\n<p>The Kenya Plant Health Inspectorate Service, which is mandated to oversee quality standards for avocados for export, has also raised the alarm over poor packaging of the fruits for export.<\/p>\n<p>\u201cChina demands that after peeling off the avocado skins, you must freeze them to negative 30 degrees Celsius first, then maintain a negative 18-degree temperature while on transit,\u201d Abigael Koech, the pest risk analysis officer at the organization, told Zenger News.<\/p>\n<p>\u201cOur farmers should have cold rooms to store these fruits once they are ready. Unfortunately, most of them cannot afford these facilities and meet other stringent requirements.\u201d<\/p>\n<p><i>(Edited by Kipchumba Some and Amrita Das)<\/i><\/p>\n<p>Sourced From: <a href=\"https:\/\/www.zenger.news\/2021\/06\/09\/east-africas-avocado-millionaires\/\" target=\"_blank\" rel=\"noopener\">Zenger News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya \u2014\u00a0Had he been asked 10 years ago to venture into avocado farming, Samson Musembi, 62, would<\/p>\n","protected":false},"author":4,"featured_media":2287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[32,25],"tags":[],"class_list":["post-2285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-zenger-zone"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"NAIROBI, Kenya \u2014 Had he been asked 10 years ago to venture into avocado farming, Samson Musembi, 62, would have laughed off the idea. 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Musembi, a retired primary school teacher from Karangita village in Thika sub-county, 40 kilometers (24 miles) northeast of Kenya\u2019s capital, Nairobi,","twitter:image":"https:\/\/africanamericanvoice.net\/wp-content\/uploads\/2026\/02\/cropped-cropped-blank-logo-1-1.png"},"aioseo_meta_data":{"post_id":"2285","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"created":"2021-12-10 20:01:26","updated":"2025-06-04 05:43:36"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/africanamericanvoice.net\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/africanamericanvoice.net\/?cat=8\" title=\"Online Newspaper\">Online Newspaper<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/africanamericanvoice.net\/?cat=25\" title=\"Zenger Zone\">Zenger Zone<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEast Africa\u2019s Avocado Millionaires\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/africanamericanvoice.net"},{"label":"Online Newspaper","link":"https:\/\/africanamericanvoice.net\/?cat=8"},{"label":"Zenger Zone","link":"https:\/\/africanamericanvoice.net\/?cat=25"},{"label":"East Africa\u2019s Avocado Millionaires","link":"https:\/\/africanamericanvoice.net\/?p=2285"}],"_links":{"self":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2285"}],"version-history":[{"count":1,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/2285\/revisions"}],"predecessor-version":[{"id":2286,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/posts\/2285\/revisions\/2286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=\/wp\/v2\/media\/2287"}],"wp:attachment":[{"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africanamericanvoice.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}